Introduction
The hair care market is evolving with technological advancements and customers’ preferences. The market in 2024 is more crowded than ever. It will be very difficult for the new startups to grab customers and make their brand visible on the retail shelves.
It is important to know that health care starts with the basic knowledge that you need a healthy scalp. People are now searching the term scalp treatment with an average value of 162,300. This value is according to the spate reports in the year 2022. Now you are wise enough to understand that this trend will continue to gain more audience in the coming years.
You must make a difference with the power of using personalized boxes for your hair products.
Let us discuss how personalization will make your hair brand shine. Also, know the success of a US brand utilizing this strategy and gaining the outcome they needed.
Customizing for the visibility of your brand
Customizing your brand’s packaging will allow you to choose those designs that will reflect your brand’s uniqueness. Know your audience and make whatever the audience prefers. You can opt for a colorful, natural, sleek, and minimalist design.
- consistently, make sure to use the brand colors and fonts.
- Perfectly place your logo to be prominent.
- Consider incorporating brand imagery or patterns.
- Must print the imagery that will reflect your brand.
An insight
A brand like “Sun Kiss Hair Company” states that we use natural ingredients and that’s the reason they used planet love illustrations and an ecofriendly cardboard box.
A report by PWC discussed the psychology of consumers while purchasing. Till 2020, 72% of consumers made their choice of purchase based on the design of the package.
Retail boxes Key Benefits
Communicate with your boxes by implementing some elements like the following to benefit your Hair care brand.
- Write the name of the product neatly and state the product’s function.Â
For example, Hydrating Hair mask.
- Print the key ingredients and their benefits
For example, Argan oil for deep cleanse
- Mention the application of the product as well.
- Make sure to use very simple icons and pictures to represent the key benefits of the product.
For example, If a brand is making a hair mask for frizzy hair. They could incorporate smooth and straight hair strand icons with the frizzy ones.
The success story of using custom packaging in the US Market
Let’s discover the win win strategy of Courtney Adeleye. She founded a hair care brand in the US. She used innovative custom retail boxes for her success in tons of other Hair care brands. She named it The Mane Choice.
The Mane Choice used Pink Boxes
Her choice of color was pink. The typography used was very neat. She used catchy lines to grab customers. The pink color itself symbolizes confidence and vibrance.
Targeting the Audience also works
Although they worked on the appearance of boxes. It is also true for them that they targeted the Black communities. The community’s common concerns were dryness, breaking, and unique hairstyles.
The target audience made it very easy for the brand to achieve loyal and organic customers.
Unbelievable Financial Success
- The company just started with 500 dollars. In a very short period gained a sum of eight figures.
- They chose a specific segment of Black hair care which allowed them to gain a high market value.
A formula that worked for them
The success of this Hair brand is based on the following factors.
Customized Packaging
Their pink boxes were customized intentionally to grab the users’ interest and make the brand shine on the retailer’s shelf.
Every feature on the box, from the design aspect to the pictures used, resembled the people’s choices and this is what matters the most.
The uniqueness of packaging lies in implementing the above strategies.
Targeted Audience
Their focus is on the specific needs of the people around them. They analyzed the concerns of the Black community’s hair problems.
She and her husband made perfect solutions for hair care which built a wide base of loyalty among the consumers.
High-Quality Products
You can go through their customer reviews and testimonials.
you would know how they effectively rocked the market. The quality of their boxes reflected the quality of the product. This is how they achieved their goals.
Conclusion
In a nutshell, Investing in the quality and appearance of your packaging will create a long lasting impression on consumers. This strategy will be a game changer for your hair treatment brand.
