Invisible orthodontics is an orthodontic treatment that uses clear aligners, also known as clear braces, to straighten teeth and correct dental issues. Clear aligners are a transparent, plastic material that fits over the teeth and gradually moves them into the desired position. Unlike traditional metal braces, clear aligners are virtually invisible when worn, making them a popular choice for individuals who want to improve their smile without the noticeable appearance of braces.
In 2021, the market for invisible orthodontics was worth USD 4.71 billion, and by 2030 it will be worth USD 14.65 billion, growing at a 13.42% CAGR during the forecast period.
The market for invisible orthodontics has grown significantly due to increasing demand for cosmetic dentistry, technological advancements in orthodontic treatment, and growing awareness of the benefits of clear aligners among patients.
Market Dynamics
Drivers
- Increasing demand for cosmetic dentistry: There has been a growing demand for cosmetic dentistry, including teeth straightening, as individuals become more conscious of their appearance and seek ways to improve their dental aesthetics.
- Technological advancements in orthodontic treatment: Technology advancements have led to the development of clear aligners that are more precise and effective in correcting dental issues. These innovations have improved the quality of treatment and made clear aligners more accessible to patients.
- Growing awareness of the benefits of clear aligners: As more individuals seek out orthodontic treatment, there has been an increase in awareness of the benefits of clear aligners. These benefits include improved aesthetics, increased comfort during treatment, and the ability to remove the aligners for eating, brushing, and flossing.
- Availability of financing and insurance options: The availability of financing and insurance options for orthodontic treatment has made it more accessible to individuals who may have previously been unable to afford it, further driving the growth of the invisible orthodontics market.
Restraints
Invisalign’s biggest drawback is that it is not cost-effective. According to the World Health Organization (WHO), universal health coverage (UHC) only sporadically pays for treating oral health issues.
The International Journal of Dental Clinics recommends wearing invisible braces for 22 to 24 hours daily. It should only be used to eat and clean one’s teeth, preventing the market from expanding.
Opportunity
For key market players, innovation in new technology offers new growth opportunities. For instance, Henry Schein Orthodontics and Grin announced a new Remote Consultation feature in February 2021, offering orthodontists a financially advantageous substitute for time-consuming initial consultations. Thus, it is anticipated that the rapid regional expansion of key companies like Align Technology and the increased accessibility of cutting-edge dental technology will boost demand for and adoption of invisible orthodontics, propelling the market’s expansion.
Market Segmentation
On the basis of product type, the invisible orthodontics market is segmented into lingual orthodontics, clear aligners, clear retainers, and ceramic braces.
The clear aligners segment led the entire market with significant revenue share. In comparison to metallic, earthenware, and lingual braces, clear aligners provide a variety of benefits, including greater comfort and adjustability. It is needed to keep their adoption rate steady in the upcoming years. One of the biggest problems with traditional braces is maintaining dental hygiene. Customizing clear aligners using computer-aided designs to improve comfort will accelerate the segment’s growth during the forecast period.
On the basis of age group, the market is segmented into adults, adolescents, and children.
The adult segment will expand rapidly during the forecast period. Adult orthodontics is a relatively new trend. The market for invisible orthodontics will increase quickly during the projected period due to rising awareness of and desire to enhance face appearances.
Regional Analysis
Due to the presence of major market participants, the region’s sizeable consumer market, high GDP, the growth in dental problems, and the introduction of technologically cutting-edge invisible orthodontics treatments, North America ruled the market in 2022.
Due to the introduction of numerous invisible orthodontics products and growing awareness of proper dental hygiene habits. The United States will expand in the invisible orthodontics market. Due to the development of cosmetic dental treatments, the U.K. market for invisible orthodontics will expand. Due to rising awareness of aesthetic appearance and the strategic actions taken by market competitors. The invisible orthodontics market will expand.
Key Players
- Dentsply Sirona
- HengHui Technologies Ltd (IROK)
- The 3M Company
- Align Technology, Inc.
- Envista Holdings (Remco)
- American Orthodontics
- ClearPath Orthodontics
- Clicking
- Angelalign
- Gandhi Orthodontics
- Smartee
- S.O. International Inc.
- DynaFlex
In 2021, the market for invisible orthodontics was worth USD 4.71 billion. And by 2030 it will be worth USD 14.65 billion, growing at a 13.42% CAGR during the forecast period. The market is driven by growing concerns about aesthetic appearance, the demand for minimally invasive surgical procedures. And an increase in the demand for orthodontic treatment among adults and teenagers.
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