Incorporating the apt features and technology in your exhibition stand design is equally important as its visual elements and spatial layout. There is an array of booth-based technology in trend but you have to identify the most suitable ones for your brand and exhibition instead of cramming them all without much thought.
Strategic use and placement of technology can enhance the visitor experience for your booth to a great extent. Let the most renowned trade show stand builders in Hamburg suggest some useful tips and advice to leverage the technology in the best way.
Top Trade Show Booth Technological Tools
Let us begin by telling you about the most preferred technological tools and features by trade show booth builders in Hamburg.
- Augmented Reality (AR)
- Virtual Reality (VR)
- AI Chatbots
- AI-enabled Devices
- Interactive Kiosks
- LED Walls
- Video-conferencing
- Digital Signage
- Laptops and Tablets
Now you know the major trade show booth technologies, let us share some insights to choose the best ones for your booth.
5 Tips to Choose Trade Show Technological Tools
Here are the five most significant aspects to consider when choosing technological features and tools for your exhibition stand.
- Event Goals and Objectives
Your event’s goals and objectives are the best guides to choosing the relevant booth features. If it is spreading brand awareness, focus on brand presentation and product demonstration through LED walls, AR devices, and VR tools. If your event goal is lead generation, then utilize digital kiosks and interactive touchscreens.
- Target Audience
Audience demographics are an important factor to consider. Assess their tech preferences and familiarity. Anticipate whether they will feel excited about the AR and VR experience or feel better with traditional methods like brochures and pamphlets.
- Event Type and Size
You can’t ignore the type and size of your business event while choosing technological elements. Suppose, it is a hybrid mode event, you can’t miss incorporating video-conferencing equipment. If your booth is large sized, you will need a top-grade LED wall for clear brand presentation.
- Product and Industry
Your brand, product, operations, and industry also play a crucial role in determining the optimal technology type for your booth. Suppose, you deal in the automobile or heavy machinery industry and your products have an average weight of 1000+ lbs, then using AR/VR setups can be helpful for product demonstration. If your business belongs to the IT industry, then you can’t imagine your booth without laptops, tablets, and projectors.
- Budget Constraints
Trade show requires budget allocation in a variety of applications and processes. Without proper monitoring and assessment, it can go beyond your control, making it tough to gain promising ROI from your trade show campaigns. Therefore, while integrating the latest technology in your exhibition stand always keep a tab on your overall expenses and choose cost-effective solutions.
Partner with RADON SP. Z O.O. for Exhibition Stand Design in Hamburg
RADON SP. Z O.O. is one the most trusted trade show stand builders in Hamburg. It brings a wealth of experience in incorporating innovative ideas and technology into your exhibition stand. Leverage their experience to make your brand stand out in your next trade show in Hamburg.
