Does it feel as if the coals of your pipeline are just smoldering? Adopt these 3 ways to get your pipeline burning with quality fire damage restoration leads.
Ignite your restoration website with local SEO.
Creating a website will not do the trick to get your restoration business noticed online. Google must know what your website is about to, present it, in front of your target audience, which is where search engine optimization kicks in. Local SEO involves using relevant keywords on your site so your website gets in front of people in your area who need your services.
Follow these handy tips for creating a local SEO plan which helps drive qualified fire damage restoration leads to your business:
List down several localized key terms your audience searches for when they need services you offer.
Insert these keywords in blog posts, service pages, and different areas of your website.
Affix location-specific keywords to your page titles, metadata, and image alt text.
Add your contact information in your footer so it appears on every page.
Stoke up your conversion rate with clear calls to action on all pages and blog posts.
Driving qualified fire damage leads to your fire restoration website is great, but have you put in place a process for capturing these leads? Make sure every page of your website has a clear call to action (CTA) that compels prospective customers to move through the funnel and ultimately get added to your contact management system. Following types of CTAs can be incorporated into your website:
Buttons that lead to your service pages.
Newsletter signup pop-up.
Request a quote form.
By creating a solid content strategy with clear CTAs, you can easily fire up your pipeline with qualified restoration leads.
Advertise your fire restoration business on social media.
Distinguish your restoration business from your competition by expanding your presence on social media. Implement these ideas to get started:
Meet your audience where they are.
Don’t start promoting on just any social media platforms. Make sure to perform research and determine what social websites are the most popular among your target audience.
Make social media advertising a part of your marketing budget.
With a lot of activity happening in the digital world, social media advertising is an easier way for potential customers to visit your website, call your business, or even fill out contact forms so you can reach out to them when you’re ready.
Share content your targeted audience can relate to.
Never undervalue the power of your soft side. Increasing engagement in this industry is hard as people in need of your services are often coping with traumatizing experiences.
Share informative content.
Whether it’s your latest blog post presenting tips for choosing the right contractor or pictures from a recently completed fire damage restoration project.
The Nutshell
Keep the fire in your pipeline blazing with these tips for getting more fire damage restoration leads. Implement these tips to let fire damage leads keep flowing in.
