Welcome to another Writers of USA post. Surely you have heard many times the benefits of mass emails and how to do them, but what is Email Marketing? And what is this great dissemination strategy for? Let me tell you
What is email marketing?
Email marketing or automated emails are a technique that companies use to reach a certain audience through email. This method includes mailings and newsletters. Its main function is for both established and potential customers to take an action. These actions generally have to do with three aspects, getting feedback on our products, promoting our brand or product and finally what we all want, that potential customer finally becomes one.
Why is Email Marketing a better way to communicate than the traditional way?
With email marketing we can send different messages to different levels of users instantly and with the different tools available we can make this email sent to large databases seem totally personal. To use this method appropriately we have to generate valuable, timely and contextual communication. Now that you know what automated emails are for, we will tell you 7 common mistakes that many companies usually make when communicating with their customers.
Now that you know what Email Marketing is, let me tell you 7 tips to take advantage of this channel 100%
1) Don’t do too much segmentation before you start:
Segmentation is the first step for our emails to be successful, we have to see which message goes to each specific part of our database. This is also key when it comes to outlining the actions you will take after a mass sending. For example: for those who did not open the email, try another subject; To those who opened the email and did not take any action, send them another, more concise email; To those who were about to become clients through the mail, but did not close the action, call them.
2) Define clear goals and objectives:
There is no point in starting a lifecycle email campaign if you have not previously defined what you want to achieve and in what proportions. What do they subscribe to? What do they buy? What do they read? What do they answer you? It is key to have this defined before launching the campaign, otherwise the results it gives us will not be significant, nor will they help us generate future actions. If I don’t know what I wanted to have, much less what my next action will be and without a plan, there will be no clients or readers.
3) Give concrete calls to action:
When it comes to getting a person to perform an action, there are two aspects that are fundamental: The first is to be completely clear, so that the user does not end up doing something else and the second is to give them a sense of urgency. That is, you have to be clear and give the user the feeling of taking an immediate action. For example: “We have an exclusive offer for you.”
4) Don’t always offer a discount:
The first thing that comes to mind when sending an email to get new subscribers is to offer them a discount, but many times this is not enough or it can become monotonous. Think that there are other things that your clients or potential clients may be interested in, a free publication, an exclusive invitation or also a benefit for bringing a reference, just like UBER does.
5) Make your decisions based on the data obtained:
When it comes to online marketing, it is of no use to think “what users would do”, one of the advantages that the online campaigns you carry out give you are accurate data and you have to use it. Views, opens, clicks, responses. We have to take advantage of all these new tools to make our campaigns increasingly more effective, if not, what are they for?
6) Keep your audience up to date:
Email marketing should be crucial to convert potential customers into concise customers and to keep those who already pay for our content happy. If your editions or library did not convince the first time they were seen, all the news and updates have to be a reason for this long-awaited purchase to occur. We must take advantage of the fact that there is a team generating content and thus be able to communicate all this news in the best way.
7) Listen to your users:
Email marketing should also be used so that your user feels involved in all your decisions. Asking them about new editions, plus what they liked most and least about the previous ones, will make your clients feel that they are paying for tailored content and that you are listening to them, therefore they will be happy to pay for their subscription or start paying for it. At Writers of US Awe know how important automated emails will be for your relationship with your clients or those that may be close to happening. That’s why from your library you can personalize your lifecycle emails and give a boost to those users who didn’t make any purchases. In addition, we teach you how to configure them from your own library and how to become an Email Marketing expert. Great, right?
You already know what mistakes not to make, now let’s see what are the best tools to get the most out of your
strategy
Most chosen platforms:
1 – Doppler
This platform has consolidated itself in the Latin American market after more than ten years of experience, through the design of campaigns that adapt to all types of clients.
– It is possible to send different emails according to the user’s behavior.
– Intuitive and easy to manage platform.
– Doppler customer service – regardless of the plan you choose – is effective and decisive. In addition, they have tutorials on their social networks that help a lot to optimize the work.
– Shipping statistics
– Its email editor is responsive, easy and fluid.
– There are a huge number of free, pre-designed templates that make it easy to avoid having to create a template from scratch.
2 – Mail chimp
Another of the most prominent email marketing platforms is Mail chimp, which in just over a decade of activity managed to place itself among the top positions on the famous Forbes list. What does it stand out for?
–
Simple, pleasant and intuitive interface. Despite the complexity of some of the tasks, it is pleasant for the user.
– High delivery rate -even creating lists with parameters not optimized correctly-.
– Integration of different tools that manage to centralize the process without having to resort to third-party services.
– Fast and effective database management.
– Statistics and data are available on the platform to measure the effectiveness of shipments.
– Allows you to use both default and own templates through HTML code.
Have you already chosen which tool to use? It’s time to design!
We already talked about the favorite platforms when creating email marketing campaigns, but we all know that the best ghostwriting company is a fundamental step for an email to be attractive and get the attention we are looking for. That is why we cannot help but talk about one of the booming platforms to get a professional design without even knowing about design:
Canvas
It stands out because it is really very easy to use, allows collaboration between teams and also has many pre-designed templates with a variety of dimensions depending on what you need.
When sending an email, it is key to make a good first impression with an impressive email header. The emails have to stand out and arouse curiosity regardless of the field. Canvas can help you create a professional email header to illustrate the top of your communication in less than five minutes. You just have to choose from their designs the one that best suits your business, adapt the text you want to include, download it and that’s it.
At Writers of US Awe know how important automatic emails are to connect with your clients (or future clients), to promote your brand and increase sales. Therefore, from your library you can personalize your lifecycle emails. Now that you know these tools, all that remains is to apply them and grow your business.
