How do you guest post?
How do you write a guest article?
You probably have a lot of questions about this topic. And I’ll answer them plus many more. But before I teach you how to Guest posting services and what it can do for you, let’s first break down what it is…
What are guest posts?
Guest posts (or guest posting) is publishing and article on someone else’s website.
It’s that simple.
And people do this so they can get more brand awareness and traffic back to their own website (also known as referral traffic).
Now I have a video for you on tips on how you can leverage guest posting, which you can watch below… or you can just read the article.
Determine Your Guest Blogging Goals
Before we begin, your first task is to decide what your goal for guest blogging is. Knowing this goal ahead of time is key in determining the right kind of blogs to submit guest posts to. Typically there are three main goals for guest blogging.
Positioning yourself as an authority and well-known name in the industry.
Getting exposure (traffic) back to your website.
Building backlinks to your website (though this should never be the main focus, as Google frowns on this).
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With the right kind of content on the top blogs for Guest-posting-sites , you can do all three of these things.
If you are trying to accomplish either #1 or #2, then you will want to find blogs that have a wide and engaged audience.
If you are just trying to accomplish #3, you need to pinpoint blogs with strong root domain authority. You can check this for free using tools like Ubersuggest.
Knowing your goals in advance will help you in determining which blogs will be the best for you to submit guest posts to.
How to Find Guest Blogging Opportunities
The first thing you will want to do is find guest post opportunities. When looking for places to guest post, your main goal is to find sites relevant to your niche or industry. You are looking for blogs that fit the following criteria:
the content is focused on your niche/industry
the audience of the blog will be interested in your industry
the blog has engaged readership (posts have been shared socially and commented upon)
the blog owner is active on social media (so you know that they will be promoting your work on their site)
If you are selling plant seeds, for example, you will want to find gardening blogs with an engaged audience of gradeners. The following should help you find the right kind of guest post opportunities
Google Searches
Google is a great place to start in the search for guest posting opportunities. You can use any of the following keyword searches to find blogs that accept guest posts. Just replace keyword with keywords from your industry.
keyword “submit a guest post”
keyword “guest post”
keyword “guest post by”
keyword “accepting guest posts”
keyword “guest post guidelines”
These searches should lead you to a blog’s guest post guidelines page, guest post submission page, or actual guest posts by other writers.
Prolific Guest Bloggers
Know of any prolific guest bloggers in your industry? If you read enough blogs in your industry (which you should), you’ll know some of the same names that repeatedly pop up in guest bogs.
Just as few of the top influential marketing guest bloggers include Neil Patel, Jeff Bullas, Mark Traphagen, Tony Right, Jenny Halasz, Brian Harnish, Kevin Indig, Adam Riemer, Robyn Johnson, Benji Acciola, Kevin Rowe, Anna Crow, and Kirk Williams.
Using Google search, search for the name of prolific guest bloggers in your industry plus the phrase “guest post by”. This will reveal all of the sites that these guest bloggers have posted upon. They should be good places for you to guest post upon as well. A bonus would be if you actually know a guest blogger in your industry that can make an introduction for you to the owners of blogs they have guest posted upon.
Competitor Backlinks
If you (or your online marketing agency) have ever pulled up a backlink analysis of a competitor while working on your SEO campaign, chances are one or more of your competitors have backlinks from guest posts they have done.
If you have access to tools like Open Site Explorer, you can look at the backlinks of your competitors and spot any of the blog posts they have written.
If you don’t find any, you can do a Google search.
link:domain.com -domain.com “guest post” (replacing domain.com with your competitor’s domain) which should reveal sites that a competitor has written for.
