Instagram has become one of the most popular social media platforms, with over a billion active users. Many Instagram users try to increase their engagement and reach by getting more likes on reels. While genuinely likes from real users are ideal, some turn to websites that offer paid or fake likes. So how do these Instagram like services work, and are they effective?
The Process of Buying Likes
There are numerous websites that let Instagram users order likes for their posts. The process is generally simple – you provide the link to the Instagram post and choose a package with the number of likes you want to buy, often ranging from 100 to several thousand. The cost per like is very low, usually just a few cents.
After paying through a secure checkout, the likes start rolling in within minutes or hours. The sites often promise the likes will come from real accounts scattered around the world, making them appear more authentic. High-quality sites will drip-feed the likes slowly over days or weeks so they seem more natural.
Some of these like services even offer advanced targeting options, allowing you to specify the gender, age range, and geographic location of the accounts that will like your post.
Where Do the Likes Come From?
Most sites that sell Instagram likes use fake accounts and bots to deliver the likes. These automated accounts are created solely for the purpose of inflating engagement metrics. The accounts typically have stock photos for profile pictures and little to no actual content of their own. They might follow hundreds or thousands of other accounts to seem more realistic.
While some sites claim their likes are from real, active users, it’s unlikely this is the case. No genuine Instagram user is going to like random posts for a few cents just because some service paid them to. Even services that promise “high quality” likes from real accounts in specific demographics are often using bots or click farms to generate the activity.
Why Buy Instagram Likes?
The main reason people buy likes is to quickly increase the appearance of popularity and engagement for their Instagram account. Having posts with hundreds or thousands of likes makes an account seem more established and influencer-worthy at first glance, even if the likes aren’t from real users.
For businesses and influencers trying to attract sponsors or land collaborations, bought likes can potentially make their account metrics seem more impressive. More likes may also boost posts higher in hash tags, allowing them to gain organic reach.
Some users buy IG likes simply to inflate their egos and feel more popular on social media. However, most understand that these likes provide no real value. Purchased likes can even have negative effects if the artificial engagement is obvious.
Potential Risks of Buying Likes
While buying likes may provide short-term vanity metrics, there are risks associated with the practice:
- Violating Instagram’s terms of service – Fake engagement goes against Instagram’s guidelines and can lead to account deletion if detected.
- Lower organic reach – Instagram’s algorithm can identify artificial engagement and punish accounts by showing their posts to fewer real users.
- Lack of authentic growth – More likes doesn’t equal more real followers, and won’t lead to genuine interactions.
- Loss of trust and credibility – Fake likes make accounts seem disingenuous. Partners may avoid collaborations if engagement seems artificially inflated.
- Wastes of money – The temporary vanity metrics bought likes provide deliver no real value for business accounts. That money is better spent on content and legitimate influencer marketing.
Overall, while services selling Instagram likes are abundant, the likes themselves provide minimal tangible value. Genuine engagement from real humans is far more important for social media success. There are no shortcuts – the best way to get more likes is to create compelling content and organically grow your audience.